Sunset over a fjord with mountains, lake, and coastline

Retire with Confidence and Pursue Your Greatest Dreams.

We help turn decades of savings into a lifetime of income.

Fee-OnlyFiduciaryCertified Financial Planner®Retirement IncomeRoth ConversionsSocial Security AnalysisLand O' Lakes · Tampa BayFee-OnlyFiduciaryCertified Financial Planner®Retirement IncomeRoth ConversionsSocial Security AnalysisLand O' Lakes · Tampa Bay
Matthew Ferrell, CFP®Matthew Ferrell, CFP® · Founder

Fee-Only Financial Planning

Fee-Only / Fiduciary

We never earn commissions or sell products. Every recommendation we make is in your best interest, not ours.

Specialized in Retirement Complexity

Rollovers, RMDs, Social Security timing, Roth conversions, healthcare costs, major life events—we specialize in the decisions that have the biggest impact on your financial outcome.

Unlimited Access

Your life doesn’t happen once a year, and neither should your financial planning. With MADE, you can reach out anytime, whether you’re making a big decision or just need a quick gut check.

Personalized Income Strategy

We build a retirement income plan around your life: when you want to retire, what you want to do, and how long you want your money to last. Then we optimize every lever — taxes, investments, Social Security, and spending — to make it work.

A Partner for the Long Haul

We don’t just help you get to retirement. We help you thrive in it, adjusting your plan as your life, the markets, and tax laws evolve.

Areas of Expertise

We analyze every Social Security claiming strategy and build a retirement income plan designed to maximize what you keep.

The order you draw from your accounts matters as much as what’s in them. We identify the right windows for Roth conversions and build a tax-smart income sequence that saves you money for decades.

A rollover done wrong is costly and often irreversible. We walk you through every option so you make the move that’s right for your situation — not the easiest one for an advisor.

Unplanned RMDs can spike your tax bracket and trigger Medicare IRMAA surcharges. We get ahead of it before it becomes a problem.

Whether it’s an inheritance, a business sale, or a buyout, a sudden influx of wealth deserves a thoughtful, unhurried plan.

As a former college professor, I’ve sat where you’re sitting. I understand the financial landscape of higher education from the inside: pension decisions, benefit elections, and the accounts most universities never bother to explain.

Pension elections, DROP programs, 457(b) plans, 403(b) plans, and benefit coordination require specialized knowledge. We help public employees make the most of what they’ve earned.

A retired couple reviewing their financial plan on a lakeside terrace at golden hour

Other Areas of Interest

FIRE (Financial Independence/Retire Early)

Passionate about helping clients pursue financial independence and early retirement. By leveraging principles of the FIRE movement, I assist clients in streamlining their finances, optimizing savings, and achieving their personal freedom goals.

Travel Rewards Enthusiast

A hobby of mine is helping clients navigate travel rewards programs, including credit card points, airline miles, and hotel loyalty programs, to make their travel experiences more affordable and rewarding.

Values

Empowerment

Equipping clients with the knowledge, confidence, and literacy to take control of their financial future through continuous education.

Trusted Partnership

Building strong, transparent relationships by walking alongside clients with honesty and support throughout their financial journey.

Execution

Getting it done—taking decisive action to turn financial plans into reality.

Innovation

Embracing new ideas and approaches to stay at the forefront of financial planning.

Sustainability

Promoting long-term, responsible financial practices that benefit clients and the community.

Clarity

Turning complex financial decisions into clear, understandable guidance so clients know where they stand, what comes next, and why each step matters.

Book a Free Introductory Meeting

Schedule a complimentary introductory meeting to:

  • Discuss your goals, concerns, and financial aspirations
  • Learn about our services and approach to financial planning
  • Explore how we can collaborate to build a strategy tailored to you

This no-obligation meeting is a relaxed opportunity for us to get to know each other, answer your questions, and see if we’re the right fit for your financial needs.

Financial advisor hierarchy pyramid diagram comparing fee-only fiduciaries and CFP professionals

The advice landscape — fee-only CFP® fiduciaries sit at the apex

FAQs

It shows the broad landscape of financial advisors in the U.S. Of roughly 300,000 who offer advice, only a small fraction are fee-only CFP® professionals — those who always act in your best interest. The pyramid highlights how rare true fiduciary, client-first advice really is.

Fee-only and fee-based sound almost identical. They are not. Fee-based advisors can earn commissions on top of client fees, which means their recommendations may be influenced by what pays them more. Fee-only advisors are paid exclusively by their clients. It is the clearest way to know your advisor is in your corner. Fee-only ensures advice is objective and fully aligned with your goals.

CFP® professionals have completed rigorous education, passed a comprehensive exam, and follow a strict code of ethics. They are trained to see your full financial picture — not just investments — and are held to a fiduciary standard of care.

A fiduciary is legally and ethically bound to put your interest ahead of ours. That means transparent advice, full disclosure of conflicts, and recommendations made solely for your benefit.